Today, the institution of dating continues to evolve at a rapid rate with new possibilities and choices opening up particularly through online dating.
Social rules regarding dating vary considerably according to variables such as country, social class, race, religion, age, sexual orientation and gender.
With the use of modern technology, people can date via telephone or computer or meet in person.
Dating may also involve two or more people who have already decided that they share romantic or sexual feelings toward each other.
In the twentieth century, dating was sometimes seen as a precursor to marriage but it could also be considered as an end-in-itself, that is, an informal social activity akin to friendship.