Most of the content on You Tube is uploaded by individuals, but media corporations including CBS, the BBC, Vevo, and Hulu offer some of their material via You Tube as part of the You Tube partnership program.Unregistered users can only watch videos on the site, while registered users are permitted to upload an unlimited number of videos and add comments to videos.
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It offers a wide variety of user-generated and corporate media videos.
Available content includes video clips, TV show clips, music videos, short and documentary films, audio recordings, movie trailers, live streams, and other content such as video blogging, short original videos, and educational videos.
The app is designed to provide an experience optimized for children, and features a simplified user interface, curated selections of channels featuring age-approriate content (including existing channels and entertainment brands), and parental control features.
On August 10, 2015, Google announced that it was creating a new company, Alphabet, to act as the holding company for Google, with the change in financial reporting to begin in the fourth quarter of 2015. You Tube primarily uses the VP9 and H.264/MPEG-4 AVC video formats, and the Dynamic Adaptive streaming over HTTP protocol.
All You Tube users can upload videos up to 15 minutes each in duration.