In partnership with Hornitos, Playboy did something that had never been done in the 63 year history of the brand: developed a custom, multidisciplinary content franchise themed to Hornitos’ “Not Just Any” brand messaging across Playboy’s print, digital, social, video and event platforms. The program was complemented by a variety of digital, event and social activations.To raise buzz and awareness for the theatrical release of The Transporter Refueled, Playboy developed a truly integrated campaign that centered around a press screening and exclusive release party at the Playboy Mansion. It would be good to be able to expand the size of the video, but this is only available in the pro version. The overall Camfrog Video Chat interface looks a bit dated.
The program organically integrated key brand messaging and product placement.
Content included ways to enjoy scotch, how to make a classic Rob Roy cocktail and a holiday gift guide.
Playboy worked with Blackheart to select four Playmates who embodied the Blackheart aesthetic and vied against one another to be named Miss Blackheart.
The program was complemented by a variety of digital, event and social activations.
And more than ever, they need a trusted voice to tell those stories.